Established in 2023, La Ofrenda Festival, Gilroy’s Dia de Muertos Festival & Wellness Fair honors, celebrates and preserves Latine and Indigenous traditions, securing our cultural legacy in South County. Through our multi-generational celebration and growing year-round programming, we aim to bridge the gap between arts, culture and wellness.
Creative Economy
We believe in the transformative power of a sustainable creative economy. We showcase local arts and culture contributors, ensuring fair compensation for all creatives involved.
Heritage Preservation
We recognize the vital importance of cultural transmission and exchange as a vehicle for fostering empathy across communities and generations.
Holistic Wellness
In collaboration with health services, community wellness partners, and public agencies, we extend their outreach to residents of South County, promoting access to holistic well-being for all.
La Ofrenda Festival is a grantee of Gilroy Elevates the Arts, a program of SVCreates, with support from the David and Lucile Packard Foundation, the City of Gilroy, and the County of Santa Clara. We are fiscally sponsored by Local Color, 501c3.
County of Santa Clara Partner
Our Founding Partners
Since 2023, La Ofrenda Festival has made a significant impact in South County’s local economy and arts and culture scene more broadly
110
Cross-sector community partners and sponsors
$76k
Paid directly to South County artists, performers and creatives
195
Artists, wellness vendors, and community organizations
$630k
Economic impact to artists, vendors, and local businesses in a single day*
16k
Festival attendees across Gilroy, Santa Clara County and surrounding region
$12k
Raised for our Marigold Legacy Scholarship Fund
*According to Arts and Economic Prosperity 6 by Americans for the Arts, attendees at Santa Clara County's nonprofit arts and culture events spend an average of $39.56 per person, per event, beyond the cost of admission on items such as meals, parking, and lodging.
